founders, Brother Tadami
Kamitaki and Sister Matsuko Mizoguchi
began MVL's start by joining the Ben Franklin
chain in 1951. In 1952, Kamitaki acquired the franchise
rights from the Ben Franklin National Corporation and
opened stores in Oahu, the Big Island, Maui, and Kauai.
MVL later obtained ACE franchise rights with the
acquisition of Hilo ACE, MVL's first ACE store. Today,
Kamitaki and Mizoguchi's children continue to operate
the family-owned business.
For the past 55 years,
We, MVL, have been a locally owned and operated but
nationally recognized chain of retail stores. Starting
with our first Ben Franklin store in 1951 in Kahului,
Maui, we have continued to grow and today have over 600
Under our repertoire, we
Ben Franklin Crafts
stores, eleven ACE Hardware stores, and two combo stores
(hardware and crafts) in Hawaii. In addition to our
local presence, our national presence includes a number
Hardware stores in the Northwest --
three in Nevada, seven in Washington, and one in Oregon.
Maui Varieties, Ltd is the parent holding
company of four subsidiary companies:
BFS, Inc. does business as Ben Franklin
Stores and specializes in offering a wide assortment of
items and new craft ideas for the crafter.
ACE Hardware Hawaii Inc. is a part of a
worldwide company of ACE Hardware Stores committed to
winning customers through legendary customer service.
Maui Varieties Investments, Inc. consists
of real estate investments, maintenance and nursery
Dean’s, Inc. imports and exports a variety
We provide exceptional service and
creative solutions to enhance our customer’s lifestyles.
To become the best operating chain of
independent craft and hardware stores in the country.
To provide customers the best possible shopping
experience with a wide selection of desired merchandise
in a clean and friendly store, managed by an exceptional
attitude toward service.
To develop an
organization of people with superior Attitude,
Intelligence, and Enthusiasm (AIE) and to create an
environment and opportunity to maximize the potential of
every single person.
We treat others, as we would want to be treated.
We work as a team and share our success and
We hold ourselves to be responsible and accountable.
We conduct ourselves in an ethical manner, with
integrity and honesty.
We have a passion for success.
We develop our people to their full potential.
Accomplishment of extraordinary feats.
The 7 Keys to Retail Profit
1. Spread your merchandise investment
over the maximum number of fast-turning, wanted items.
~Right type, style, or
Put out on display the
greatest possible proportion of the merchandise you own.
~Arrange displays to
minimize shrinkage via stealing.
~Allocate departments to
~Display reduces “running
out” of stock.
~Space equals increased
3. Name the prices that customers favor and plainly
~Find the price where
~Stay consistent in price
~Some prices kill sales.
~Price tickets generate
4. Keep your store friendly, pleasant, and interesting.
~Three appeals to trade.
-The physical store.
~Fresh displays pull
~Novelty means repeated
5. Induce buying in every possible way, every minute of
~Small gains equal big
~Selling is salvation.
6. Use merchandise control figures and run your business
where you want it to go.
~A store is a profit
~Markdowns can be
murderous unless controlled.
~Discounts are a great
source of profit.
~Faster turnover leads to
~Age of your merchandise
7. Buy frequently and modestly to get fast turnover.
~Excessive stock in some
items suffocate buying power and in turn contributes to
loss in sales.
what customers want to buy.