Manager Training Manual

Orientation Organizational Structure & Responsibilities Store Operations Advertising/
Merchandising
Human Resources Management Skills Training

 

 


Advertising/Merchandising

 

Advertising
The advertising department assists in all facets of advertising for ACE Hardware and Ben Franklin Crafts stores. Several of these areas include print ads, press releases, radio and television commercials, marketing plans, and yearly budgeting. The advertising department also runs a print shop called Printout. Printout specializes in producing copies, posters, and banners. They provide additional services in assembling professional packets (folding, stapling, binding, laminating, etc.) and computer applications (internet, CD burning, scanning, etc.).

Merchandising
Responsibilities
~Buying
~Overseeing Store Purchases
~Presentation And Store Adjacencies
~Store Appearance

 

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